The Beaufort Tribune announces “Grand Opening Sale”
Tribune makes special introductory offer
Beaufort, May 4, 2009. The Beaufort Tribune announced today its introductory advertising rates, which it calls a “Grand Opening Sale” .
The rates offer quarter-page, half-page and full-page display ads within the on-line pages of The Beaufort Tribune. Every display ad comes with a separate banner ad linked to the display, plus a link from the display to a client’s own web site. “We’re selling display ads just like a print newspaper,” said George Trask, publisher and editor. “We not just selling links, we’re selling ads. There’s a vast difference, which puts us on the cutting edge of the new on-line advertising technology.”
The rates are the first offered since the Tribune announced its debut as a local commercial on-line newspaper on April 13. During the past three weeks the start-up has soared in readership from a handful of hits a day to almost 50,000 during the last 10 days of April. “We’re on a roll in readership that gives us something important to sell to advertisers,” Trask said, “and that is eyeballs looking intently at our on-line pages. Readers is what sells advertising, and we’ve got lots of readers.”
“Everything about our on-line resource is local,” Trask continued. “Local news, local events, local people, local columnists, and more local stuff coming soon. We’ve styled ourselves ‘the Hometown Local north of the Broad’ for a very good reason, which is that the 60,000 folks who live north of the Broad River have been accustomed to, and deserve, a real local newspaper. We’re giving it to them in spades, all for free on the Internet.”
To make the venture work, The Beaufort Tribune relies on advertising, which has been the traditional source of revenue for print newspapers for 150 years. “Advertising is not going away, and readers are not going away,” Trask continued. “It’s just that they are leaving print newspapers for on-line newspapers. On-line means everything from a computer screen to an iPhone, a Blackberry and beyond. If it’s digital, it can be delivered via the new technology as it evolves, and we’re entirely digital.”
Click here to take advantage of the Grand Opening Sale of display advertising within the on-line pages of The Beaufort Tribune.
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